About us
Hello! We’re Craftopia.
In a fast-paced world, Craftopia is your haven of tranquility, inspired by the powerful symbols and practices of ancient Eastern cultures. Our products are thoughtfully crafted to bring balance, peace, and joy, helping you embrace every moment with a calm, centered spirit.
For Everyone，Every Soulful Moment
We believe in the power of ancient traditions to transform everyday life into a journey of self-discovery and relaxation. Through symbolic elements like jade, lotus flowers, and delicate incense, each item in our collection connects you to the wisdom of the East, designed to help you find your own inner peace.
What We Think?
At Craftopia, we’re committed to sharing the timeless techniques and artistry of the East. Every product in our collection is created with intention, bringing the healing touch of nature and traditional craftsmanship to your daily routine. Whether it's through textured sensory stones, handcrafted charms, or soothing aromatics, our goal is to make calm, joy, and reflection accessible to all.
Studio Highlights
Melinda Tian, Cofounder & Chief Fun Officer
Location: Los Angeles, Hangzhou
Education: Columbia University, New York
Career History: Artisan & Scholar of Traditional Chinese Arts
With a background in e-commerce, branding, and design, Melinda blends her experience in the fashion industry with her passion for creating fun, soothing experiences. Splitting her time between Los Angeles and Hangzhou, she leads Craftopia’s creative direction, product development, and customer experience, ensuring our brand is as welcoming and vibrant as the products we create.
Tan Ah Geok, Cofounder & CMO
Location: Singapore, Los Angeles
Education: UC Berkeley, Berkeley
Career History: Uber, Dolls Kill
Tan brings a background in marketing, styling, and product management to Craftopia. With experience scaling creative brands, she currently leads the marketing and brand development team, building Craftopia into a go-to destination for stress relief and fun. She splits her time between Singapore and Los Angeles, fostering Craftopia’s growth across global markets.
Sophia Chen, Founder & Head of Plush Design
Location: Beijing, London, Los Angeles
Education: Royal College of Art, London
Career History: Craft Fairs, Etsy
Sophia’s journey began with showcasing her felt creations at craft fairs, eventually leading her to a global platform on Etsy. Now managing our plush design and development, she brings warmth and creativity to every soft, soothing product, ensuring each piece is a unique experience in relaxation.
James Williams, Cofounder & Head of Sensory Design
Location: Los Angeles, Florence
Education: Florence Leather School, Italy
Career History: Hermès, Independent Studio
James started his career as a luxury leather artisan and brings his craftsmanship expertise to Craftopia’s sensory-focused products. Splitting his time between Los Angeles and Florence, he leads the team in creating soothing textures and unique sensory experiences for stress relief.
Emily Li, Lead Designer, Interactive Play
Location: New York, Paris, Tokyo
Education: Central Saint Martins, London
Career History: Exhibitions, Etsy Store
Emily’s background in embroidery and fine art adds a special touch to our interactive toys, blending aesthetic appeal with calming functionality. Now based between New York, Paris, and Tokyo, Emily brings a meticulous attention to detail in creating play-inspired designs.
Our Design Inspiration
Craftopia draws inspiration from cities worldwide—New York, Los Angeles, Tokyo, Shanghai, and Seoul—where our team has lived, worked, and traveled. This global mix infuses our designs with a unique blend of cultural elements and playful aesthetics, creating stress relief products that feel fresh, fun, and inclusive.